University of Bedfordshire media students played a starring role behind the scenes as Luton Town fans got a first look at the club’s new 2025/26 kit.
A select group of supporters were invited onto the Luton campus for the reveal, where media students interviewed fans and captured the moment in the university’s professional-grade television studios. The club’s official launch photos were also shot in locations across the university campus.
Holy Boka, a media performance for film, TV and theatre student, who helped front the shoot, said: “It was such an amazing experience to interview the Luton fans and have a sneak peek of the new kit. The shoot showed me how special this club is to the local community and has got me excited for the new season.”
The event was delivered as part of the university’s ongoing education partnership with Luton Town, which has now entered its third season. The university’s logo will continue to feature on the sleeve of the men’s, women’s and academy training shirts throughout the upcoming campaign.
Bob Cozens, director of recruitment, outreach, admissions and marketing at the University of Bedfordshire, said: “The University is proud to be the official education partner of Luton Town FC and hundreds of our students are benefitting from the partnership, gaining industry experience from a wide range of opportunities – the most recent being the 2025/26 kit launch.
“The partnership embodies our career-powered education ambition for our students to have industry-relevant experience and work on live briefs to prepare them for their chosen careers.”
The tie-up offers students unique access to placements and behind-the-scenes experiences at the football club – giving them real-world exposure to media, production and events.
Luke Gregory, Luton Town’s digital content lead and a media production graduate from the University, said: “It was a great experience filming our kit shoot at the University of Bedfordshire. The facilities available on campus and the students were very professional. That allowed us to capture some really good content, which was crucial for our kit launch. We’re already looking at the next opportunity to utilise the University in future projects.”
The partnership is part of the University’s broader effort to equip students not just with academic knowledge, but with the hands-on experience and industry connections to thrive in the world of work.
