Chants that never wavered, colours that never faded and dreams that become reality – Trust’s message to Hatters fans

Hatters fans in St George's Square hold aloft a banner that explains Luton's nine-year journey from the non-league to the Premier League. Fairytales do come true.
You're not wrong. One banner says it all. Hatters supporters in St George's Square hold aloft a sign that explains Luton's nine-year journey from the non-league to the Premier League. Fairytales do come true. Photo by Liam Smith

A Luton Town fan group that helped save the club in its dark days has hailed the “unbreakable bond” between the club and supporters as the Hatters prepare to make history today with their Premier League debut. 

The Luton Town Supporters Trust celebrate their 20th anniversary this year having been created, and initially named Trust in Luton, in 2003 to help force out unpopular former owner John Gurney. 

Current club chief executive Gary Sweet was part of the group that effectively forced the club into administration and out of Mr Gurney’s control, for a new consortium to take over, headed up by Bill Tomlins.

Another change of ownership again brought problems and administration followed again in 2007, until the club was eventually bought out by the fan-led 2020 consortium, headed up by Sweet, which has now helped steer the history-making Hatters from the non-league to the Premier League.  

Gary Sweet lifts the Championship play-off final trophy in front of 36,000 Hatters at Wembley
Gary Sweet lifts the Championship play-off final trophy in front of 36,000 Hatters at Wembley. Photo by Liam Smith

The Trust, who are the custodians of the club’s image rights, have just released the first episode of their longest-running podcast series, now it its seventh season, have also published an open message to Luton Town fans ahead of today’s landmark kick-off against Brighton and Hove Albion. 

The missive, posted on their Facebook page, said: ‘Today marks a monumental moment in the history of our beloved club as we kick off our first season in the Premier League! We couldn’t have done it without YOU – the heart and soul of Luton Town.

‘From those gritty Conference days to the glorious rise through the ranks, your unwavering support has been the driving force behind every triumph, every challenge overcome. Your chants, your cheers, your dedication – they’ve echoed through the years, reminding our players that they’re not just playing for themselves, but for an entire community united by their love for the game.

‘Through thick and thin, rain or shine, you stood by us, inspiring us to push harder, dream bigger, and never back down. The countless miles travelled, the late nights, the shared moments of joy and heartache – they’ve all woven a tapestry of loyalty that binds us together in ways words can’t capture.

Luton fans at Wembley for the Championship play-off final raise a flag declaring 'it doesn't get better than this'
Luton fans at Wembley for the Championship play-off final raise a flag declaring ‘it doesn’t get better than this’. Photo by Liam Smith

‘As we embark on this new adventure in the Premier League, know that your passion remains our guiding light. We carry the legacy of your support onto the grand stage, and every success we achieve will be a testament to the unbreakable bond between Luton Town and its incredible supporters.

‘Here’s to the chants that never wavered, the colours that never faded, and the dreams that have now become our reality. Let’s make this Premier League season one to remember, for every single one of us who proudly wears the orange badge.

‘Thank you, Luton Town fans, for being the heart and soul of our journey. Come on you Hatters! 🟠

‘With gratitude, Luton Town Supporters Trust Board.’ 

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