The grand opening of a beloved East London coffee and dessert shop celebrated for its artisanal pastries, handcrafted coffees, and warm hospitality saw Lutonians queuing around the block .
The opening day saw strong footfall in the town centre, with queues forming early along Upper George Street and more than 500 complimentary platters of baklava shared with attendees — highlighting the brand’s commitment to community connection.
The Baklava Company posted on Instagram: “Thank you, Luton — we’ve truly felt your warm welcome on our opening day and we can’t wait to serve many more going forward.”
With coffee beans sourced directly from Yemen and expertly roasted in the UK, and a dedication to authentic flavours, plus indulgent desserts, traditional teas, and its signature Karak Chai, The Baklava Company is poised to become a destination for Lutonians and visitors alike.
The new store is led by entrepreneur Ovais Ahmed, a long-time fan of the brand and experienced business owner. Drawing on his passion for coffee, chai, and Scandinavian design, he has created an inviting space that blends minimalist aesthetics with a cosy, inclusive atmosphere.
Ahmed said: “Opening in Luton feels like a full-circle moment for me. I’ve been a fan of The Baklava Company for years and bringing it to this incredible town — with its rich culture and strong sense of community — just made sense. I’m proud to offer a space where people can connect over quality coffee, chai, and desserts that are made with heart.”
The Luton location marks The Baklava Company’s first expansion beyond its flagship location, choosing Luton’s Business Improvement District (BID) area as its new home. The decision reflects confidence in the town’s dynamic, diverse community and its thriving local economy.
Julia Horsman, Project Manager for Luton BID, said: “We’re thrilled to welcome The Baklava Company to Luton’s BID area. Their decision to expand here is a strong vote of confidence in the town centre’s growth and vibrancy. It’s fantastic to see such a well-loved brand investing in our community, and we’re excited to support their journey here.”
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