Britpop-Grungers JW Paris tear apart the framework of modern societal expectations and the pressure to conform with their latest single ‘Alive’.
Fronted by Lutonian guitar slingers Aaron Forde and Danny Collins and backed up by the tub-thumping Gemma Clarke, it’s the second track from the trio’s forthcoming debut album, out now on Blaggers Records.
Hometown fans were treated to ‘Alive’ and last month’s blistering and most successful single to date ‘You’ve Got Me’ when they headlined The Castle in the summer.
Explaining the song, JW Paris have said: “‘Alive’ is a conversation between your own internal monologue and your authenticity, in a world of deep fakes, AI and incredible social pressure.”
The lyrics prompt the listener to question whether they are living up to someone else’s standards, even if it means sacrificing their true selves.
“If it was up to me, I’d rather not be anybody’s property. Manufactured into a fake society, no, that’s not me,” sings Forde, as the lyrics challenge the notion of individuality being overshadowed by the desire to fit into predefined molds set by society. ‘Alive’ carries an undertone of resistance and a longing for genuine self-expression.
“I could lie, I could lie, but I feel alive,” comes the crescendo as ‘Alive’ builds to a final chant of realising that being yourself, not falling to conforms you will ultimately feel alive. Acknowledging who you are, believing in what you are about is what you need to truly feel Alive.
JW Paris’ previous singles have been featured with nationwide radio play on Jack Saunders (BBC Radio 1), John Kennedy (Radio X), Frankie (Amazing Radio UK & USA) Frank Skinner (Absolutely Radio) and made it onto the Radio X playlist.
Finishing up a November UK tour, the band headline a show at The Victoria in Dalston, London, on Thursday November 30 with label-mate Longy, Luton noise rockers SOURDOUGH and Seán Grant and the Wolfgang. Tickets are available here.
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