Luton Town chief executive Gary Sweet has hailed the appointment of a former Hibernian CEO as a vital step in preparing the club for its move to Power Court in the newly created role of chief revenue officer.
Ben Kensell, who left the Scottish Premiership outfit in March, arrives at Kenilworth Road with a remit to oversee all public-facing and revenue-generating departments at the club. He will also play a leading strategic role in shaping Luton’s commercial future as the club looks ahead to life beyond Kenilworth Road.
While his long-term focus will be on the transition to Power Court, Sweet made clear that Kensell’s initial priority will be to strengthen the club’s commercial structure in preparation for the new season in League One, after the club’s second successive relegation.
“While Ben is joining us with Power Court very much in mind, his first task will focus on the recruitment of a new commercial head and ensuring we are ready for the new season, to ensure we remain strong for the foreseeable future at Kenilworth Road,” Sweet told the club’s website.
“Ben will manage all supporter-facing departments, aiming to improve the fan experience for our final seasons at Kenilworth Road, and grow and capitalise on revenue streams in ways he has at his previous clubs, having been immensely successful.
“However, as Power Court now becomes real and future opportunities are coming more to the fore, there is a need for support to address those and take advantage in preparation for our move.
“With his vast experience at major clubs both in England and Scotland certain to bring exciting new approaches to Luton, we are delighted to welcome Ben to our executive board and look forward to his vital contribution to the day-to-day operation of the club.”
Kensell joins Luton after three-and-a-half years as chief executive at Hibernian, where he was credited with driving record-breaking commercial growth and leading the Easter Road Stadium infrastructure project that significantly enhanced the matchday experience. He has also held senior roles at Norwich City, Charlton Athletic and Arsenal.
On his arrival in Bedfordshire, Kensell, who has already begun his role, said he was excited to join a club with “true character” and huge potential.
“This is a historic club with true character and really passionate supporters, and a club I’ve admired for some time, having lived locally,” he said.
“I’m delighted to have finally agreed everything to enable me to help the club’s transition to a fantastic new stadium successfully, and the future for Luton Town Football Club looks transformational.
“I look forward to helping the club grow and progress, and it’s going to be an amazing journey both on and off the pitch.”
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