Luton has retained its Purple Flag accreditation for a seventh consecutive year, despite continuing concerns about the town centre’s evening and night-time economy.
The accreditation recognises destinations which provide a safe, welcoming and varied experience between 5pm and 5am, with Luton among a select group of locations across the UK and beyond to have met the independently assessed standard.
Luton BID, Luton Council, Bedfordshire Police, local businesses and other partners were praised for their work to improve the experience for people visiting, working and spending time in the town centre after dark.
Among the initiatives highlighted in the assessment was the return of the SOS Bus, which provides support and safeguarding for people using Luton’s night-time economy.
The continued success of the Safe Radio Scheme was also recognised. The scheme allows businesses, CCTV operators and emergency services to communicate effectively during the evening and overnight period.
Other work highlighted included the Creative Shopfront Improvement Scheme, which has seen local businesses and artists work together to improve vacant units and the appearance of the town centre.
The Night Time Economy Scrutiny Task and Finish Group was also recognised for its work, including engagement with businesses and other stakeholders and a series of recommendations aimed at supporting Luton’s night-time economy.
The group was established by Luton Council in December 2024 and has spent more than a year examining the challenges facing the sector.
Luton BID chair Gavin O’Brien said retaining the accreditation reflected the strength of partnership working across the town.
“Receiving Purple Flag accreditation once again is a fantastic achievement for Luton and reflects the strong partnership working that takes place across the town. It recognises the dedication of our businesses, public services and community partners in creating a town centre that is safe, welcoming and vibrant after dark,” he said.
But he acknowledged that the accreditation came with work still to do.
“At the same time, we’re realistic about the challenges that remain within Luton’s night-time economy. There is still more to be done to improve perceptions, support businesses and enhance the experience for visitors.”
Mr O’Brien added: “We’re proud of this recognition, but even more excited about the opportunities ahead as we continue working together to make Luton an even better destination.”
Cllr Aslam Khan, Luton Council’s portfolio holder for regeneration and inclusive growth, said the award was a “welcome recognition” of work being carried out by the council, Luton BID and other partners.
“We know there are still challenges to address, but this accreditation is a positive indication of the progress being made,” he said.
“We remain committed to working with our partners to build on that progress and make Luton a safer, more welcoming and vibrant place to spend time after dark.”
Purple Flag destinations are assessed against criteria including wellbeing, movement, appeal, place and policy.
The accreditation is intended to demonstrate that visitors can expect a safe and varied experience, with a range of leisure, hospitality and cultural activities available after dark.
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