A fast-growing Algerian-inspired fast food chain has opened its first new restaurant outside of London on St George’s Square, aiming to tap into Luton’s “growing” food scene.
Taking over the unit that has previously been home to Frankster’s and Five Guys in recent years, BIM’S is the first venture outside of the capital where it has opened four successful restaurants since being founded in 2018 by managing Director Karim Zigheche and his brothers.
The strong family involvement has fostered a passion for creating unique and flavourful fast-food, with a particular focus on halal options, at affordable prices, BIM’S has gained a reputation for its Chicken Supreme and an array of delicious sauces, including the top-secret Algerian sauce, a closely guarded family recipe.
Mr Zigheche said: “We are so delighted to be joining the Luton food community and are proud to have launched our first restaurant outside of London at The Mall. Luton was a really easy choice for us – it’s a vibrant, food-loving community of a truly eclectic mix of people, most of whom are loyal to the businesses that look after them. Luton’s food scene is growing and we’re buzzing to be bringing our unique twist and flavour profiles, especially our hand-breaded chicken and range of iconic and unique sauces, to the fast-food scene here.
“BIM’S is driven by a real commitment to produce food of the highest standards, but that still remains affordable and great value for our customers. We work hard to create flavour profiles and meal varieties that give a different and unique spin on the standard fast-food options. We bread our chicken by hand and our burgers and fries are really excellent. We can’t wait to welcome you down to try what we have to offer”.
Roy Greening, Centre Director at The Mall Luton, said: “We are very excited to welcome BIM’S to our lineup of food outlets here at The Mall. With so many offers to take advantage of in their opening week, now is the time to head over and sample some of the incredible food that they are so famous for. We’re looking forward to getting our hands on some ourselves!”
