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HomeGary Sweet

Gary Sweet

Chief Executive Gary Sweet at the promotion party in St George's Square, but things are very different now as Town are battling against relegation from the Championship
Luton transfer news

Sweet explains why Luton won’t have big cash to splash on stars

June 16, 2023 Sportsdesk Comments Off on Sweet explains why Luton won’t have big cash to splash on stars

Luton fans can expect a similar number of summer signings to previous seasons, but chief executive Gary Sweet has warned that the Hatters do not have huge Premier League riches to spend on stars, with […]

Gary Sweet lifts the Championship play-off final trophy in front of 36,000 Hatters at Wembley
Luton Town news

Brighton are ‘example’ to Luton but Sweet says ‘we want to do things differently’

June 15, 2023 Sportsdesk Comments Off on Brighton are ‘example’ to Luton but Sweet says ‘we want to do things differently’

Brighton and Hove Albion are an “example” for a Luton side looking to establish themselves in the Premier League, but chief executive Gary Sweet says the Hatters will do things their own way.  After the […]

Hatters CEO Gary Sweet with Luton supporting town councillor James Taylor, onstage in St George's Square with during the celebrations after the football club won promotion to the Premier League in 2023
Luton Town news

‘Don’t change’ over ‘life-changing’ Premier League boost, Sweet urges Luton

May 29, 2023 Sportsdesk 5

Luton chief executive Gary Sweet has urge the Hatters and the town of Luton not to let the “life-changing” Premier League money change people.  Town’s 6-5 penalty shootout victory over Coventry in the Championship play-off […]

Manager Rob Edwards being interviewed onstage in St George's Square with the Luton players behind him as fans flooded the town centre to get a glimpse of their newly-promoted Premier League heroes
Luton Town news

Town turns orange as thousands line streets to greet Premier League Luton Town

May 29, 2023 Sportsdesk 3

Thousands of Hatters fans lined the streets of Luton today to welcome home their Wembley heroes after a play-off final victory saw them promoted to the Premier League on Saturday.  Town won 6-5 on penalties […]

Former director Stephen Browne (centre) alongside chairman David Wilkinson (left) and chief executive Gary Sweet
Luton Town interviews

Sweet: ‘We’ve got to try and change the face of Luton a little bit. It is a great town’

May 27, 2023 James Cunliffe 2

If the Hatters reach the Premier League today, chief executive Gary Sweet says the club will use “every ounce” of what reaching that achievement will mean to help “change the face of Luton”. Town face […]

Rob Edwards applauds Luton fans after the Championship play-off semi-final win over Sunderland
Luton match preview

Edwards: ‘Anyone could’ve come in and done what I’ve done this year’

May 26, 2023 James Cunliffe Comments Off on Edwards: ‘Anyone could’ve come in and done what I’ve done this year’

Rob Edwards says he’s not giving himself any credit for guiding Luton to the precipice of the Premier League, insisting his job has been “pretty easy” to maintain a winning team because the club has […]

Gary Sweet
Luton Town news

Power Court plans to replicate ‘unique character’ of the Kenny as new images and dates revealed

May 25, 2023 Sportsdesk 4

Luton Town have released four new images of Power Court, plus their target date for completion, with chief executive Gary Sweet explaining how the designs for their new stadium will aim to replicate the “essential” […]

Gary Sweet
Luton Town interviews

Sweet: ‘You don’t like football’ if you don’t want Kenilworth Rd in the Premier League

May 24, 2023 Kevin Harper 2

“You don’t like football,” is the message from Luton Town chief executive Gary Sweet to anyone that decries the potential of Kenilworth Road to host Premier League football.  The Hatters stand on the precipice of […]

Luton fans on the Kenilworth Road pitch after the team booked a place in the Championship play-off final
Luton match reaction

Sweet expects punishment for ‘impossible to stop’ play-off pitch invasion

May 18, 2023 Sportsdesk Comments Off on Sweet expects punishment for ‘impossible to stop’ play-off pitch invasion

Luton chief executive Gary Sweet is expecting punishment for the pitch invasion to celebrate Luton getting to the Championship play-off final but said it’s almost impossible to stop what has now become an end-of-season football […]

(L-R): James Cunliffe, Lars Elstrup and Kevin Harper after recording an episode of the Luton Town Supporters' Trust Podcast
Luton Town features

Inside Lars Elstrup’s random Luton return after 32 years of surreal stories

April 25, 2023 James Cunliffe Comments Off on Inside Lars Elstrup’s random Luton return after 32 years of surreal stories

For 32 years since he left Luton Town, Lars Elstrup has been an enigma. The source of weird tales, outlandish episodes and bizarre antics – and then, out of the blue, he rocked up at […]

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More Luton stories

  • JW Paris.
    Music

    JW Paris drop Britpop-inspired anthem ‘with sonic nods’ to Elastica, Blur, Pulp and Oasis

    October 3, 2025 Comments Off on JW Paris drop Britpop-inspired anthem ‘with sonic nods’ to Elastica, Blur, Pulp and Oasis
    Luton’s own JW Paris are back with a brand-new single, ‘Anything’ — a shimmering, swaggering slice of 90s-inspired Britpop that captures both the nostalgia and restless energy of a British summer night. The three-piece — [...]
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    Food and drink

    Pints and pride: YouTuber raises a glass to Luton’s pubs — and calls time on town’s critics

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    Luton is no stranger to harsh headlines. But away from a long line of column inches painting the town in an unflattering light, one seasoned pub-goer has found something very different: a town centre brimming [...]
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About The Lutonian

The Lutonian is a 21st century independent news desk for a modern, forward-thinking Luton.

We are here to report on the news, sport and culture that matters to you, with journalism by Lutonians for Lutonians.

Our town is changing for the better, so it’s time to start shouting about it while also celebrating more of the things, places and people that bring us together and make life worth living.

You don’t need to have been born here, you don’t need to live here, but if you carry Luton and, more importantly, its people in your heart, then you are a Lutonian and you are in the right place. Welcome.

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