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HomeGary Sweet

Gary Sweet

Luton chief executive Gary Sweet (left) with director Rob Stringer watch on at Stamford Bridge
Luton match reaction

‘You are showing the world what Luton Town means to you” – Sweet to fans after Chelsea noise 

August 26, 2023 Sportsdesk Comments Off on ‘You are showing the world what Luton Town means to you” – Sweet to fans after Chelsea noise 

Luton Town chief executive Gary Sweet has sent a message to Hatters fans saying their raucous and supportive reaction despite a televised 3-0 defeat at Chelsea gave him “goosebumps”. A Raheem Sterling double and an […]

The 30-point penalty that led to Luton's relegation from the Football League 14 years ago has never been forgotten by Hatters fans and this flag has hung in the Kenilworth Road Main Stand since those days
Luton Town features

Sweet still angry over points punishment as film tells tale of Luton’s ‘Fall and Rise’

August 11, 2023 Sportsdesk Comments Off on Sweet still angry over points punishment as film tells tale of Luton’s ‘Fall and Rise’

Luton Town are preparing to make their Premier League debut and a new documentary looks at their incredible story of ups and downs, with CEO Gary Sweet admitting he’s still angry about the 30-point penalty […]

Dan Potts gestures to fans after promotion to the Premier League
Luton Town news

Hatters reach ‘landmark’ shirt sponsorship deal as firm to donate £2 of each sale to charity

July 17, 2023 Sportsdesk 12

Luton Town have announced a “landmark” shirt sponsorship agreement that will not only make a significant impact on the team’s finances but also benefit local charities focused on food poverty and fuel assistance. Utilita, the […]

Kenilworth Road
Luton Town news

Stadium revamp still ‘on time’ but Burnley home opener postponed

July 14, 2023 Sportsdesk 1

Luton Town’s first home game in the Premier League has been postponed despite work to upgrade their Kenilworth Road stadium being ahead of schedule.  The Burnley clash on August 19 will now have to be […]

Sonny Bradley hugs Luton CEO Gary Sweet on the Wembley winners' balcony after Town's triumph in the Championship play-off final
Luton Town news

Sweet reveals ‘sensible’ plan and why Luton transfer budget ‘restricted’

June 27, 2023 James Cunliffe Comments Off on Sweet reveals ‘sensible’ plan and why Luton transfer budget ‘restricted’

Luton will likely break their record transfer fee this summer but CEO Gary Sweet has explained why at least half of the initial Premier League cash won’t be put into boss Rob Edwards’ “somewhat restricted” […]

Chief Executive Gary Sweet at the promotion party in St George's Square, but things are very different now as Town are battling against relegation from the Championship
Luton transfer news

Sweet explains why Luton won’t have big cash to splash on stars

June 16, 2023 Sportsdesk Comments Off on Sweet explains why Luton won’t have big cash to splash on stars

Luton fans can expect a similar number of summer signings to previous seasons, but chief executive Gary Sweet has warned that the Hatters do not have huge Premier League riches to spend on stars, with […]

Gary Sweet lifts the Championship play-off final trophy in front of 36,000 Hatters at Wembley
Luton Town news

Brighton are ‘example’ to Luton but Sweet says ‘we want to do things differently’

June 15, 2023 Sportsdesk Comments Off on Brighton are ‘example’ to Luton but Sweet says ‘we want to do things differently’

Brighton and Hove Albion are an “example” for a Luton side looking to establish themselves in the Premier League, but chief executive Gary Sweet says the Hatters will do things their own way.  After the […]

Hatters CEO Gary Sweet with Luton supporting town councillor James Taylor, onstage in St George's Square with during the celebrations after the football club won promotion to the Premier League in 2023
Luton Town news

‘Don’t change’ over ‘life-changing’ Premier League boost, Sweet urges Luton

May 29, 2023 Sportsdesk 5

Luton chief executive Gary Sweet has urge the Hatters and the town of Luton not to let the “life-changing” Premier League money change people.  Town’s 6-5 penalty shootout victory over Coventry in the Championship play-off […]

Manager Rob Edwards being interviewed onstage in St George's Square with the Luton players behind him as fans flooded the town centre to get a glimpse of their newly-promoted Premier League heroes
Luton Town news

Town turns orange as thousands line streets to greet Premier League Luton Town

May 29, 2023 Sportsdesk 3

Thousands of Hatters fans lined the streets of Luton today to welcome home their Wembley heroes after a play-off final victory saw them promoted to the Premier League on Saturday.  Town won 6-5 on penalties […]

Former director Stephen Browne (centre) alongside chairman David Wilkinson (left) and chief executive Gary Sweet
Luton Town interviews

Sweet: ‘We’ve got to try and change the face of Luton a little bit. It is a great town’

May 27, 2023 James Cunliffe 2

If the Hatters reach the Premier League today, chief executive Gary Sweet says the club will use “every ounce” of what reaching that achievement will mean to help “change the face of Luton”. Town face […]

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About The Lutonian

The Lutonian is a 21st century independent news desk for a modern, forward-thinking Luton.

We are here to report on the news, sport and culture that matters to you, with journalism by Lutonians for Lutonians.

Our town is changing for the better, so it’s time to start shouting about it while also celebrating more of the things, places and people that bring us together and make life worth living.

You don’t need to have been born here, you don’t need to live here, but if you carry Luton and, more importantly, its people in your heart, then you are a Lutonian and you are in the right place. Welcome.

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