A pizza business founded by a finalist on BBC’s The Apprentice is opening a new store in Luton, with a local father-and-son team behind the expansion.
Bombay Pizza, founded by 2025 finalist Anisa Khan, will open at 25 Hitchin Road on Saturday (November 14), bringing its south Asian-inspired pizzas to the town.
The premises are currently occupied by Berlin Pizza, with local businessmen Ased Malik and his son Daud Ali taking over the site to operate the new franchise.
The opening comes just months after the pair launched Bombay Pizza’s first franchise store in Hemel Hempstead earlier this year, with Luton becoming the brand’s second franchise location.
Khan founded Bombay Pizza in 2020, aged just 22, combining traditional Italian pizza bases with south Asian flavours and family recipes passed down through generations.
The business has since grown into a seven-figure operation, with its menu featuring creations including Chicken Tikka Masala, Tandoor Paneer and Aloo Gobi, alongside tandoor-cooked meats and slow-simmered sauces.
Having reached the final of BBC’s The Apprentice in 2025, Khan is now looking to expand the brand nationwide through franchising.
She said: “Opening our first franchise in Hemel Hempstead earlier this year was a huge milestone, so to see our very first franchisee already opening a second store in Luton is incredibly exciting.
“When I started Bombay Pizza at 22, I wanted to bring together my love of pizza and the flavours I’d grown up with, so seeing those family recipes now reaching new communities is very special.”
To mark its arrival in the town, the business has pledged to support Luton Foodbank by donating one pizza for every four sold during its opening weekend on November 14 and 15. A minimum of 100 pizzas has been guaranteed to the charity.
Khan said: “As we continue to grow, it’s important to me that we become part of the communities we’re opening in. Food is at the heart of everything we do, so we feel honoured and proud to be able to support Luton Foodbank and the vital work it does for local people. We’re looking forward to welcoming customers to our new Luton store and giving something back to the community.”
Ased Malik, who is opening the Luton store alongside his son, said: “We’re excited to now be bringing the brand to Luton. As someone from the local area, it’s particularly special to be opening a second store and introducing something a little different to the local food scene.
“It’s been a real family journey, and we’re proud to be playing a part in growing the Bombay Pizza brand. We’re looking forward to welcoming customers, getting involved in the community and hopefully becoming a much-loved part of Luton.”
Salma Khan, chief executive of Luton Foodbank, added: “We are absolutely delighted to partner with Bombay Pizza. Support from local businesses makes a huge difference in what we can achieve for families and individuals facing hardship in Luton.”
The new store will officially open at 25 Hitchin Road on Saturday, November 14. Customers collecting orders during the launch weekend will also receive a free side with every order, while the first 12 collection customers will get a free pizza.
Further information is available at bombaypizza.co.uk.
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